...on its lead actor disparaging the film just before its release, and thus hurting profits:
Daniel Craig Told [by Sony Films - - Ed.] To Quit B*tching About Being James Bond."
We see this time and time again, as a major star actor/actress feels it necessary to open his/her piehole and hold forth on whatever angers him/her during the round of interviews that accompanies a film release. Maybe it's Liam Neeson talking gun control, or Emily Blunt regretting taking US citizenship after watching the GOP debates. Just shut up! Pre-release interviews are to talk about how great the movie is, and nothing else. If you have some profundity to get off of your chest, wait a month until your movie is gone from the theaters, and then share it with the world.