Saturday, May 03, 2008

The Men In Brown Vs. The Colonel

United Parcel Service (UPS) and Kentucky Fried Chicken (KFC) have a side-bet on the results of the Kentucky Derby.

There is a lot riding on the Kentucky Derby for two charities in Louisville. Two corporations have bet on different horses, and if either of those wins, the charity chosen by the victorious bettor will be $10,000 richer.

Thus, if Big Brown, the leanly sculptured colt who is sponsored by United Parcel Service — also known as Big Brown — crosses the finish line first, U.P.S. will donate $5,000 to Metro United Way, and the KFC Corporation, operator of the chicken restaurant chain, will match that gift.

Should Colonel John end up wearing the roses, KFC will donate $5,000 to Colonel’s Scholars, a KFC program that provides college scholarships to needy students, and U.P.S. will make a matching donation.

The wager was struck between D. Scott Davis, chief executive of U.P.S., and Gregg R. Dedrick, president of KFC, which is a division of Yum Brands and is based in Louisville, where U.P.S. also has a large presence. The two men know each other as corporate peers and are big fans of the race.


That should be a lot of fun, and a chance to show that US corporations aren't evil entities out to screw the little guy.

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