Story.
They are:
· "De-stress drinkers" use alcohol to regain control of life and calm down. They include middle-class women and men.
· "Conformist drinkers" are driven by the need to belong and seek a structure to their lives. They are typically men aged 45 to 59 in clerical or manual jobs.
· "Boredom drinkers" consume alcohol to pass the time, seeking stimulation to relieve the monotony of life. Alcohol helps them to feel comforted and secure.
· "Depressed drinkers" may be of any age, gender or socioeconomic group. They crave comfort, safety and security.
· "Re-bonding drinkers" are driven by a need to keep in touch with people who are close to them.
· "Community drinkers" are motivated by the need to belong. They are usually lower middle class men and women who drink in large friendship groups.
· "Hedonistic drinkers" crave stimulation and want to abandon control. They are often divorced people with grown-up children, who want to stand out from the crowd.
· "Macho drinkers" spend most of their spare time in pubs. They are mostly men of all ages who want to stand out from the crowd.
· "Border dependents" regard the pub as a home from home. They visit it during the day and the evening, on weekdays and at weekends, drinking fast and often.
Take it with a grain of salt, this probably qualifies as pseudo-science.
Wednesday, September 17, 2008
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