Harbour master Gregorio De Falco - the man who told the cowardly Costa Concordia captain to 'Get Back on Board for xxxx's sake' - today woke up to find himself a national hero.
Headlines in Italian newspapers roared 'De Falco Idol' and 'Thank you Captain' as De Falco tried to play down the infamous four minute recording berating Francesco Schettino.
T-shirts with the phrase in Italian 'Vada a Bordo, Cazzo' (Get on board, damn it) were being snapped up for £12 after an enterprising online clothing store advertised them on the web.
Cazzo is not Italian for "damn it." It's the Italian word for a man's sexual organ, so a more literal translation would be, "Get back on board, you prick."
I guess the spirit of Thomas Bowdler is alive and well at The Daily Mail.
Here's a screen grab of the story, in case the newspaper changes it:
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