UK Labour Party: Let's just ban those Frosted Flakes!
A consultation paper identifies a number of breakfast cereals containing more than 30 per cent sugar according to research by Which?, including Kellogg's Frosties, with 37.0g of sugar per 100g and Tesco Choco Snaps with 36.1g per 100g.
The latest research by the Organisation for Economic Co-operation and Development (OECD), shows that in the UK, 26.6 per cent of girls and 22.7 per cent of boys are now considered 'obese'.
Meanwhile, the National Child Measurement Programme last month reported that one-third of children in England are either overweight or obese by the time they leave primary school. Overweight children are at a greater risk of developing diabetes and cancer.
Mr Burnham said: 'The findings of the OECD should shock us out of our complacency. It is clear that the current voluntary approach is not working. We need to open our minds to new approaches in tackling child obesity.
And the US can't really gloat on this issue, because we're only a step or two behind UK, what with New York City mayor Michael Bloomberg and his Big Gulp bans.
Call this "small-T" tyranny, or the nibbled to death by ducks strategy of tyranny. The end result is the same: loss of freedom, but by gradual erosion rather than blunt-force theft of it.