The pollen detective knows.
Why is that important, you might ask? A couple of reasons: one, because if a bottle of honey is labeled as being a product of Florida orange blossoms, for example, it looks strange if the honey within the bottle has pollen markers that indicate it came from basswood trees in Iowa. Just the simple act of keeping businessmen honest, since apparently ethics isn't popular with today's crop of entrepreneurs; second, some honeys command a premium price, just like any other product, and you want to be sure that when you spend lots of money on a product you are, in fact, getting that particular product and not a substitute or imitation.
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