Chris Muir's Day By Day

Wednesday, October 05, 2011

Can't Sell Your House? Light a Candle.

No, not a votive offering to St. Jude, the Patron Saint of Lost Causes, but instead The Scent That Sells.

Cooley wanted to give sellers a simple tool that can save them from losing as much as a quarter their home's value.

He wants homes that smell inviting - no yesterday's fish, no dog hair, no lingering tobacco smoke.

To create that atmosphere Cooley, in conjunction with the Old Wilmington Candle Co., created a candle that cleanses the air without leaving a telltale aroma.

He calls the candle "The Scent That Sells."

"Five years ago there was not much of a need for this," Cooley said. "Now, we have to have solutions for every house problem."


The candles go for $26 apiece, which is a bit dear for a candle, but if it helps sell your home in this godawful market, I guess it's money well spent, isn't it?

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