Thursday, May 03, 2012


Watch by Mr. Jones, The Accurate:

Don't know if you can see the hands of the watch closely; if you can't, then the hour hand includes the word Remember and the minute hand includes the words You Will Die. Here's the description that goes along with the watch literature:

This is the most accurate wristwatch you can buy - the hour hand reads 'remember', the minute hand 'you will die'.

The dial and rim of the glass are mirrored, so the wearer is reflected in the watch face (so there is no ambiguity about who the message is aimed at!) The Accurate is a link to the tradition of the memento mori - an object designed to remind us that life is brief and that we should seize the moment while we are here.

The watch comes in a MJW presentation box with a specially commissioned illustration by Nadine Faye-James. Inside the box you'll find the guarantee card - each watch is guaranteed for 12 months from the date of purchase against any original manufacturing defect.

Yah, it's a bit weird, and perhaps more than a bit morbid. So am I.

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