Saturday, August 03, 2013

Follow-Up: Sara Lee, I Now Hate Your Pound Cake

Back in February I posted about my experience with the "new, improved" Sara Lee Pound Cake. Sara Lee had, apparently in response to a few complaints here and there down through the years, decided to change the recipe for the cake that had been in existence for nearly 50 years. Needless to say, the changes made the cake taste horrible, too me and to other people, as well.

I happened to have a desire for a Sara Lee Pound Cake the other day, and wondered if they had changed the recipe back, so did a google search on sara lee pound cake new recipe sucks and found this Facebook posting, in which Sara Lee apologizes for the recipe change and notes that they had gone back to the old recipe:

Sara Lee Desserts Maria and Patti: We wanted to be sure you heard the news! Due to demand from loyal customers like you, we're bringing back Sara Lee All Butter Pound Cake (both family and regular sizes). It'll be hitting store shelves over the next few months. If you have any questions, please let us know by calling 1-888-820-7100. Thanks!

So yesterday I went to the Harris Teeter and purchased a pound cake, and sure enough, it was the old recipe; needless to say, this morning the cake - - one of the large "family size" cakes - - is almost entirely consumed.

I'm glad Sara Lee saw the handwriting on the wall more quickly than Coca-Cola did back in the 1980's when they brought out New Coke.

3 comments:

Old NFO said...

I wish... damn diet...

Brigid said...

Oh Yay! That is one of the few frozen products I would buy and enjoy.

It's been a while as I cut back seriously on the sugar since I hit the 50 mark, but still. . . it doesn't count if you eat it standing at the fridge does it?

Bob said...

@Brigid: that's my story, and I'm sticking to it. ;-)