Tuesday, September 20, 2011

Burgermeister Speaks

"Hmm, looks like Wendy's is changing its hamburger."

NEW YORK When Wendy's decided to remake its 42-year-old hamburger, the chain agonized over every detail. A pickle chemist was consulted. Customers were quizzed on their lettuce knowledge. And executives went on a cross-country burger-eating tour.

The result? Dave's Hot 'N Juicy, named after late Wendy's founder Dave Thomas. The burger - with extra cheese, a thicker beef patty, a buttered bun, and hold the mustard, among other changes - will be served in restaurants starting Monday.

"Our food was already good," said Denny Lynch, a Wendy's spokesman. "We wanted it to be better. Isn't that what long-term brands do? They reinvent themselves."

I guess that Burgermeister will have to make a Wendy's run sometime next week.


Squirrely wrath said...

"A pickle chemist was consulted..." As you head into whatever passes for your daily grind, think about that one for a while.

Bob said...

@Squirrely wrath: Still better than "a witch doctor was consulted," but I know what you mean. Wonder what a pickle chemist gets paid?